According to Hays recruitment group, more organisations are employing freelance staff on a regular basis. Freelance figures rose to 20% in 2010 up from 16% in 2009. Hays NSW GM Graham Doyle argues that despite this increase the "flexible workforce model is still under utilised in that it allows firms a way of tapping into new skill sets minimising the impact of future skill shortages. Flexibility is the key, with ability to redistribute, increase or decrease resources as the needs of the business change".