The theme of this newsletter has focused on marketing, effectiveness and performance. Surveymonkey.com is free software that allows you to conduct online surveys and can be used to find out how effective your business really is. The free version of this software allows you to ask 100 respondents up to 10 questions each. You have access to 31 different survey templates; surveys are sent via an email manager and are conducted on-line.

This is a great tool to measure what your clients think and identify where the opportunities are to improve. Remember, that when designing a survey always start with the answers you are looking for; only then begin to design the questions which will give you that answer.

Warning: You are better off not doing a survey then undertaking a bad one. So test, qualify and retest before sending it out.