Does Google want to impede the work of copywriters?
The Google subsidiary Adwords has denied the placement of advertising from AustraliaFreelanceMarket.com.au which promotes the services of copywriters. According to Google Adwords, their internal policy does not permit advertising for so-called ghost writers. It appears that this policy aims to prevent students and academics from accessing the services of copywriters.
It is very difficult for us to understand Google's decision, as we only use terms like "writers" and "texters" in the rejected ads. Apparently, Google believes that the "writer-specialists" are mainly commissioned for ghost-writing.
Google's concerns are inconsistent with our own experience from hundreds of projects which we have introduced to our writers. - So far only two cases came to our attention where students tried to outsource their academic thesis to contractors. In both cases, the requests were rightfully rejected by the contractor. Please feel free to contact us if you have encountered any ghost-writing requests. In the meantime, we are working to convince Google that journalists, copywriters and "texters" are honorable professions.
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This article was published in the Australia Freelance Market News 71.